Privacy policy

Last updated: November 23, 2025

Rugged Revive ("we", "us", or "our") operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience (the "Services"). Rugged Revive is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

We are committed to protecting your personal data in line with applicable data protection laws, including, where relevant, the EU General Data Protection Regulation (GDPR) and the Lebanese e-Transactions and Personal Data Law (Law 81/2018).

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described here. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Personal Information We Collect or Process

When we use the term "personal information", we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information (including inferences drawn from this personal information):

  • Contact details including your name, billing and shipping address, phone number, and email address.
  • Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details. (Payment information is processed securely by our payment providers and is not stored in full by us.)
  • Account information including your username, password, security questions, preferences, and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transactions.
  • Communications with us including information you include in communications with us, for example, when sending a customer support inquiry or contacting us via email, forms, or messaging platforms.
  • Device information including information about your device, browser, or network connection, your IP address, time zone, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, such as how and when you access or navigate the Services, the pages or products you view, and referring/exit pages.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, place an order, subscribe to marketing, contact us, or otherwise provide information through the Services.
  • Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technology or services and they collect or process your personal information on our behalf (for example, payment processors, shipping partners, analytics providers, and marketing platforms).
  • From partners or other third parties, such as advertising networks, social media platforms, and affiliates who refer you to our store or allow you to log in or interact using their services.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use your personal information for the following purposes and legal bases:

  • Provide, tailor, and improve the Services (contract and legitimate interest). We use your personal information to provide you with the Services, including to perform our contract with you, process and fulfil your orders, arrange for shipping, handle payments, manage returns and exchanges, maintain your account, remember your preferences, and provide a customized shopping and skincare experience (for example, product recommendations and routines).
  • Marketing and advertising (consent and legitimate interest). We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or other channels (where permitted), and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. You can opt out of marketing communications at any time.
  • Security and fraud prevention (legitimate interest and legal obligation). We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our systems and Services. If you choose to register an account, you are responsible for keeping your credentials safe.
  • Communicating with you (contract and legitimate interest). We use your personal information to respond to your requests, provide customer support, manage our relationship with you, send order updates, and communicate material changes to our terms or policies.
  • Analytics, performance, and improvement (legitimate interest). We use personal information to understand how our Services are used, monitor performance, troubleshoot issues, and improve the design, usability, and effectiveness of our products, content, and marketing.
  • Legal reasons (legal obligation and legitimate interest). We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve the Services. Cookies may be essential (for example, to keep items in your cart, allow checkout, and maintain security) or non-essential (for example, analytics and marketing).

  • Essential cookies are required for the proper functioning of the site and cannot be disabled in our systems.
  • Analytics cookies help us understand how visitors use the Services so we can improve performance and user experience.
  • Marketing cookies may be used to deliver relevant advertising and measure campaign effectiveness.

Where required by law, we will obtain your consent before using non-essential cookies. You can manage cookies through your browser settings or, where available, via our cookie banner or preferences tools. Disabling certain cookies may impact the functionality of the Services.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • Service providers and Shopify. With Shopify, vendors, and other third parties who perform services on our behalf (for example, IT and hosting providers, payment processors, data analytics, customer support, email and SMS platforms, cloud storage, fulfilment and shipping partners).
  • Business and marketing partners. With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
  • With your direction or consent. When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products, when you use social media widgets or login integrations, or when you participate in collaborations, giveaways, or referrals.
  • Within our group. With our affiliates or otherwise within our corporate group, where they process personal information on our behalf and in accordance with this Privacy Policy.
  • Legal, protection, and business transactions. In connection with a business transaction such as a merger, acquisition, reorganization, or bankruptcy; to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce any applicable terms of service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information via the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties (for example, Instagram or other social networks). If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

We use appropriate technical and organizational measures to protect your personal information, including encryption, access controls, and secure third-party processing. However, no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, to comply with legal and tax obligations, to resolve disputes, or to enforce other applicable contracts and policies. When personal information is no longer needed, we will delete it or anonymize it in accordance with our data retention practices and applicable law.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

  • Right to access / know. You may have the right to request access to personal information that we hold about you.
  • Right to delete. You may have the right to request that we delete personal information we maintain about you, subject to certain exceptions.
  • Right to correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
  • Right of portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Managing communication preferences. We may send you promotional emails or messages, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you or by contacting us. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us again using the contact details set out below, or to lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in. These countries may have different data protection laws from those in your country, but we will take appropriate safeguards to protect your personal information in accordance with this Privacy Policy and applicable law.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at concierge@ruggedrevive.com or contact us at Spears, Beirut, 2018, LB.